Crafting a Powerful Message: Steps to Develop an Impactful Infographic

In late February we visited Columbia, South Carolina to deliver our Introduction to Infographics and Strategies for Use in Evaluation workshop at Children’s Trust of South Carolina. Children’s Trust is a statewide nonprofit focused on strengthening families and leading communities to prevent child abuse and neglect. Children’s Trust uses infographics to share statewide data with policy makers and legislators in a visually compelling and succinct way. The workshop audience included participants from several different agencies who provided unique perspectives on data visualization and different ways to “tell the story” using an infographic.

We used this workshop as an opportunity to debut a new resource for creating infographics, a worksheet titled, “Crafting a Powerful Message.” The goal of this worksheet is to serve as a guide in developing an infographic’s audience, purpose, and message. The worksheet provides several examples, as well as a framework to assist you when creating your own infographic. Clearly and intentionally defining these three elements is a critical first step in developing an infographic, and makes the process of creating an infographic much easier! To read more about these first three steps in our 10 Steps to Creating an Infographic, check out a blog post from Stephanie Wilkerson here. Crafting a Powerful Message and several other resources for creating infographics can be found on our website here. We hope you find these resources useful as you begin creating your own infographics.

AEA Summer Institute: Introduction to Infographics

This month, we presented Introduction to Infographics at the American Evaluation Association’s 2017 Summer Institute in Atlanta, Georgia. As one of 35 professional development workshops geared toward evaluation professionals, this workshop focused on how to use infographics to communicate evaluation findings in an effective and engaging way. In our experience, lengthy written reports often go unread and unused. As an alternative, infographics can be a powerful visual tool to communicate evaluation findings in an easily accessible way. This workshop was an opportunity to share what we’ve learned about infographics along the way with other evaluators who are interested in using infographics to disseminate information.

As part of our workshop, participants were introduced to our Checklist for Reviewing Infographics as a tool for guiding the infographic design and review process. We demonstrated practical, easy-to-use resources and tools for creating an infographic, including an overview of software and websites, icon collections, and stock photo websites. Finally, our workshop participants went through our 10 Steps to Creating an Infographic and took a stab at creating their own infographic. We were impressed by our participants’ willingness to dive into the process, and many were on track to developing inspiring and creative infographics.

Based on the feedback we received, we know our workshop participants learned a lot, and so did we! Specifically, we are now working to integrate more resources for ensuring that infographics are accessible to those with visual disabilities. We also plan to translate our resources into Spanish in order to reach a wider audience. We hope that workshop participants will join our Magnolia Infographics LinkedIn community as a way to continue to share questions, ideas, and examples of infographics.

We are thrilled that we were able to share our knowledge with other evaluators, and we look forward to future collaboration about how infographics can be used in evaluation. Check out some photos of the Summer Institute workshop in action, and feel free to visit our Tools and Resources page for more information on the various tools mentioned here.