Crafting a Powerful Message: Steps to Develop an Impactful Infographic

In late February we visited Columbia, South Carolina to deliver our Introduction to Infographics and Strategies for Use in Evaluation workshop at Children’s Trust of South Carolina. Children’s Trust is a statewide nonprofit focused on strengthening families and leading communities to prevent child abuse and neglect. Children’s Trust uses infographics to share statewide data with policy makers and legislators in a visually compelling and succinct way. The workshop audience included participants from several different agencies who provided unique perspectives on data visualization and different ways to “tell the story” using an infographic.

We used this workshop as an opportunity to debut a new resource for creating infographics, a worksheet titled, “Crafting a Powerful Message.” The goal of this worksheet is to serve as a guide in developing an infographic’s audience, purpose, and message. The worksheet provides several examples, as well as a framework to assist you when creating your own infographic. Clearly and intentionally defining these three elements is a critical first step in developing an infographic, and makes the process of creating an infographic much easier! To read more about these first three steps in our 10 Steps to Creating an Infographic, check out a blog post from Stephanie Wilkerson here. Crafting a Powerful Message and several other resources for creating infographics can be found on our website here. We hope you find these resources useful as you begin creating your own infographics.