AEA Summer Institute: Introduction to Infographics

This month, we presented Introduction to Infographics at the American Evaluation Association’s 2017 Summer Institute in Atlanta, Georgia. As one of 35 professional development workshops geared toward evaluation professionals, this workshop focused on how to use infographics to communicate evaluation findings in an effective and engaging way. In our experience, lengthy written reports often go unread and unused. As an alternative, infographics can be a powerful visual tool to communicate evaluation findings in an easily accessible way. This workshop was an opportunity to share what we’ve learned about infographics along the way with other evaluators who are interested in using infographics to disseminate information.

As part of our workshop, participants were introduced to our Checklist for Reviewing Infographics as a tool for guiding the infographic design and review process. We demonstrated practical, easy-to-use resources and tools for creating an infographic, including an overview of software and websites, icon collections, and stock photo websites. Finally, our workshop participants went through our 10 Steps to Creating an Infographic and took a stab at creating their own infographic. We were impressed by our participants’ willingness to dive into the process, and many were on track to developing inspiring and creative infographics.

Based on the feedback we received, we know our workshop participants learned a lot, and so did we! Specifically, we are now working to integrate more resources for ensuring that infographics are accessible to those with visual disabilities. We also plan to translate our resources into Spanish in order to reach a wider audience. We hope that workshop participants will join our Magnolia Infographics LinkedIn community as a way to continue to share questions, ideas, and examples of infographics.

We are thrilled that we were able to share our knowledge with other evaluators, and we look forward to future collaboration about how infographics can be used in evaluation. Check out some photos of the Summer Institute workshop in action, and feel free to visit our Tools and Resources page for more information on the various tools mentioned here.

Get the Story Straight, and the Rest Will Follow: Developing infographics with a purpose

Too often, people begin developing infographics by playing with templates, images, and data visualizations. And who can blame them? It’s fun! But while this process will produce an infographic, it might not result in a story that connects with your audience. A better approach is to begin by making intentional decisions about your infographic: clearly defining your audience, purpose, and message constitutes three foundational and critical steps for developing an effective infographic.

Identify Your Audience (The Who). The first step of 10 Steps to Creating an Infographic focuses on identifying the information needs and interests of your intended audience. What information matters to them? How much do they understand about research and evaluation, and what might this mean for the tone and language you use? The local context in which your audience will access and use your infographic has implications for design elements you choose during later steps of infographic development, such as layout, size, and visualizations.

Clarify Purpose (The Why). The second step is about determining what you hope to accomplish through the infographic. Why are you creating it? What do you hope will change for your audience as a result of reading it? The purpose of an infographic can range from increasing awareness of a topic, issue, or research finding to improving program implementation or instructional practices based on study results. Think of purpose as the intended outcome of your infographic.

Create Story and Message (The What). The third step involves creating your main message, with primary points, secondary points, and supporting details. The story is what you share with your audience to achieve the infographic’s purpose. An effective story that conveys a compelling message includes an engaging title, an introduction with the foundational information the audience needs to grasp the main message, and a conclusion with a call to action that reinforces the purpose of your infographic. The story is intentional. It is not an afterthought or a by-product of populating a page with super cool images and data visualizations.

Getting the story straight by identifying your audience, clarifying your purpose, and creating an intentional main message will set the course for subsequent design decisions for your infographic. As you contemplate design elements, keep yourself in check by asking, “Does this support the main message and purpose of the infographic? Will this resonate with my audience?” Following this process will result in an infographic with greater coherence, clarity, and relevance for your audience.

Share your experiences with these three steps by joining our Magnolia Infographics LinkedIn community!

For more information about Magnolia Consulting’s infographic services, tools, and resources visit the Tools and Resources page!